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From Your Farmer: December 2019

Buy now with one click!  Next day shipping!  Free delivery!  Although speed and convenience may be the fuel for our world today, it stands in stark contrast as we reflect on our Thanksgiving season and look ahead to Christmas. There are few things fast about farming.  We spend months planning our farm schedule to best-guess sizing for the Thanksgiving season.  Once the birds have hatched, our days are tied to their natural growth rate, which means we invest months in growing our turkeys.  There’s no high-speed mode or accelerated pace, and success in farming comes from attention to the daily, minute husbandry details that lead to a healthy, happy flock.  It’s oftentimes slow, deliberate, and intentional, but it’s worth the investment of time and care. Likewise, we know you have many convenient options for holiday gift giving.  In a world of speed and convenience, we appreciate that you make the trip to visit us at Ferndale Market to build [...]


From Your Farmer: October 2019

There are only 30 days until Thanksgiving, so it’s our season to shine at Ferndale Market. This time of year, I can feel the pace quicken with preparation on the farm, in the market, and in our warehouse. The turkeys look good, the store is busy stocking holiday items, and the delivery trucks are humming. This is what we work toward all year. I’m reminded of Howard Buffet’s concept of “40 chances” during our Thanksgiving season. The basic premise is that a typical crop farmer, growing an annual crop and working an average career span, will have 40 crop seasons – chances – to leave their mark. I love the way this frames the work in agriculture; instead of a continuous cycle of plant-to-harvest, it’s instead an opportunity to start anew each season. Although we turkey farmers get to cheat quite a bit (growing more than one flock each year), the Thanksgiving season is still the bookend of our [...]