Football has the Super Bowl. Accountants have tax day. We have Thanksgiving. It’s our season to shine! Starting early each fall, folks ask me if we’re gearing up for the Thanksgiving season. The answer is yes, of course, but the truth is that we’ve been busy prepping for a year. It’s no stretch to say we spend all year working toward Thanksgiving.

In fact, we order our poults a year ahead of time. Our retail partners place their turkey orders beginning in the spring. And we coordinate with local food partners and food trucks by the 4th of July to have all the pieces in place for TurkeyFest. By summertime, the poults have hatched and the daily care begins, both on our farm and partner farms. Now that we’re into the final stretch, we’re busy prepping shipping boxes and launching our online reservations for fresh turkeys at our on-farm market.

Yes, all of this is many months in the making, long before most people think about Thanksgiving. Around here, this is also a full team effort; our farm team caring for the flocks, our sales and operations team coordinating with retail partners and carefully building orders that seemingly need to deliver everywhere at the same time. Naturally, our retail team is central to it all, fielding questions, receiving holiday deliveries, and sharing turkey roasting tips along the way.

It’s a team effort, many months in the making, and now we’re excited to welcome you into the Thanksgiving planning! As a farmer, it’s a joy to see it all come together. Our care and effort, met with customers that see the difference in our farming practices and model. We look forward to it all year!